With the rising cost of property in the UAE and a competitive real estate market, many homeowners are opting to redesign rather than relocate. For Nathalie Khouri, founder and creative director of interior design studio Ralee, this shift presents an opportunity to challenge the perception of design as a luxury. Instead, she positions it as a strategic investment—one that delivers long-term value, both financially and emotionally.
A former marketing professional turned interior designer, Nathalie’s approach is anything but surface-level. Through a balance of soulful styling, personalized layouts, and even Feng Shui, she crafts interiors that resonate deeply with her clients while also improving the home’s value. In this conversation, she tells us why design is more than aesthetics—it’s about functionality, energy, and creating spaces that people actually want to live in.
Let’s start simple—how would you define ‘design’? And what was the turning point that made you start Ralee?
Design, for me, is about creating spaces that make you never want to leave your home—spaces that are warm, personal, and deeply connected to the people living in them.
The turning point came when I realized I needed to break away from the corporate world. I was traveling constantly, and all I really wanted was to be at home. As a homebody at heart, I’ve always been obsessed with interiors and how they shape our daily lives. Coming from a marketing background, I was craving a creative outlet—and design had always been my true passion. Ralee was born from that desire to create not just beautiful homes, but lived-in, loved-in spaces that feel right.
“Ralee was born from that desire to create not just beautiful homes, but lived-in, loved-in spaces that feel right.”
– Nathalie Khouri
Your background in marketing and branding is quite unique. How does that influence your design process?
Hugely. I approach each project like it’s a brand—thinking about the story we want to tell and how every detail contributes to that narrative.
It’s not just about selecting nice furniture or pretty finishes. It’s about strategic storytelling. I really try to understand my clients on a deep level—what they value, how they live, and what makes them feel at ease. That’s where the real design begins. Much like branding, the space should reflect the personality and essence of its inhabitants, with every touchpoint intentionally chosen to support that identity.
“It’s about strategic storytelling… the space should reflect the personality and essence of its inhabitants.”
– Nathalie Khouri
How can working with a designer actually save money in the long term?
There’s a misconception that design is a splurge, but a smart design plan avoids expensive mistakes. I’ve seen clients waste thousands on oversized furniture, poor-quality materials, or trend-based makeovers that don’t age well.
A designer brings structure—realistic budgeting, trade discounts, and smarter allocation of funds. We also add resale value. For instance, I had a client in Jumeirah Park who invested just under 1 million AED in renovations. The home later sold at 80% over its original value. That’s what thoughtful design can do. It’s not just cost—it’s return on investment.
“It’s not just cost—it’s return on investment.”
– Nathalie Khouri
You incorporate Feng Shui principles into your work. How do you apply that in a modern home?
Feng Shui isn’t about strict rules or superstition. It’s about creating energetically balanced spaces. I pay attention to flow—how people move through the room, where the light falls, and how materials influence mood.
Sometimes it’s as simple as shifting furniture to open up a pathway, or choosing colors that uplift rather than overwhelm. It’s about creating harmony, especially in modern interiors that can feel a little cold or overly minimal. I want my clients to walk into their home and feel like it’s hugging them back.
I want my clients to walk into their home and feel like it’s hugging them back.”
– Nathalie Khouri
If we gave you five minutes to rant about one thing in the interior design world, what would it be?
Beige and bouclé everything. Every project is starting to look like a Pinterest copy-paste. I get it—neutrals are safe. But where’s the character? The soul?
Clients often bring identical references asking for the same look. But I believe design should tell a story, not follow a script. It’s about layering, mixing, and making bold choices that feel personal—not trendy. Let’s bring back individuality and say no to cookie-cutter minimalism.
“Let’s bring back individuality and say no to cookie-cutter minimalism.”
– Nathalie Khouri
Rapid Fire with Nathalie Khouri
What are you looking forward to right now?
A very VERRRY long vacation with my husband!
First thing you do after coming home from a long day?
Check what’s for dinner—after hugging the kids, of course.
If you had access to every phone number for an hour, who would you call?
Kelly Wearstler. I’d ask her to be my mentor. (Fingers crossed she picks up.)
Favourite childhood memory?
Growing up as an immigrant child in Montreal, my older brothers always had my back. Especially during those awkward elementary school years—I’ll never forget their support.
A project you’re most proud of?
Two, actually—both in Jubail Island, Abu Dhabi. One past, one current. The clients are dream collaborators and have given me complete creative freedom. I’m in heaven!
Reference: https://www.lovethatdesign.com/article/5-questions-with-nathalie-khouri/
